The new financial year will see Loft relocate from Beaufort Street to new premises in Adelaide Terrace. A new strategic direction has prompted the move and will allow us to better serve our clientele. Stay tuned for more information.
Archive for the ‘Company Announcements’ Category
Loft On The Move…
Wednesday, June 30th, 2010Welcome Natasha Brown, Customer Service & Administration Co-Ordinator
Tuesday, June 29th, 2010The Loft Group continues to recruit talent with the recent appointment of Natasha Brown, Customer Service & Administration Co-Ordinator.
Natasha brings to the Loft Group a wealth of knowledge in the graphics and printing industries. With strong customer service skills, Natasha possesses the experience required to best manage our design, print and web projects.
Natasha has a strong eye for detail, handling internal quality control procedures and enforcing protocol on all projects.
Natasha ensures our clients are provided with the best quality products and services, whilst maintaining a cheerful demeanour.
Welcome Youth Tree… A Friend of the Loft
Monday, March 22nd, 2010Welcome Youth Tree… A Friend of the Loft
Nick was so impressed with the extremely talented bunch at Youth Tree, that he has joined the volunteer community providing creative leadership and mentoring to the youth of Perth. Look out for the revised website currently being developed by the group.
The Youth Tree community describe themselves as:
- Volunteers aged 14-35 (but we’re not that into age limits)
- Loving and creative
- Passionate about meaningfully involving young people in their local and global communities
- Interested in the solution rather than the problem
- Always willing to get our hands dirty
- Passionate about creative collaboration with a diverse range of young people
- Committed to sustainability and self-improvement
- Non-religious, Not-for-profit
“Our mission is to use creativity and fun to involve more young people in volunteering. Our vision is a world where volunteering is as mainstream as cheeseburgers and breathing.” Tim Kenworthy, Managing Director.
Youth Tree – Be Part of the Solution… www.youthtree.org.au
Case Study – Scottech Oilfield Services
Wednesday, February 17th, 2010Project Brief
Develop a customised application to run in an online and offline environment. Application to assist with:
- Project Management
- Data Management
- Project Reports
- Communication between Scottech employees
- Communication between Scottech and project stakeholders
Project Outcome
The Loft Group conducted thorough business and systems analysis, identifying criteria to enhance the performance of Scottech’s internal business processes.
Improvements of existing procedures were implemented ensuring better efficiency of project management, data management and accountability of operational personnel.
Gavin Russell was responsible for systems analysis and offshore project consultation and management. He was required to complete the OPITO offshore training course in order to be granted entry to Scottech serviced oil rigs and project facilities.
The Scottech Oilfield Services ODM Software provides clear communication to all operational personnel, division managers and project stakeholders.
Overview of the ODM System and operational capabilities:
- Provide an overview of all current projects including:
- Personnel Responsibilities (Supervisor/Operator)
- Project Status
- Inventory & Stock Levels
- Plant and Equipment Register
- Maintenance logs
- Equipment Certification
- Daily and Completion Reports (Communication to relevant personnel/company)
- Operational Checklists & Standards.
- Track operational activities / status. Correlate data with multiple locations / depot overview.
- Log personnel activities / status.
- Ensure efficient communication with relevant personnel / stakeholders, eg. Daily activity / onsite stock / backloads / completion report.
- Scalable solutions for project management relevant to offshore specific requirements and multiple locations (global).
- Protect and secure intellectual property and centralise all project information and data.
- Eliminate inconsistent reporting standards and compile documentation to company standards.
- Provide feedback to ensure system delivers positive outcomes.
Overview of Reporting Module:
- Generate daily reports and completion reports including graphic representation of relevant and pertinent information.
- Track the stock used for output in Filtration Field Reports / Accounts.
- Track the NTU, pressure and bbls for output into Filtration Field Reports.
- Track filtration operations and review outcomes.
Overview of Project Management Module:
- Projects controlled by an Administrator using a secure password protected control panel.
- Local and internet database access through secure server to contain project data / correlate data / overview of operational status.
- Hierarchy for Management / Operations / Personnel Access.
Overview of Extranet:
- Knowledge Management portal. Providing access to company documentation, speeding up project planning and project organisation.
- Provide ability to exchange knowledge and experience across the organisation.
- Provide access to relevant checklists:
- Safety
- Plant and Equipment
- Preventive maintenance
- Operational standards
The Woo….Get Your Pulse Racing!
Wednesday, February 17th, 2010The Loft Group combines with The Woo as National Gold Sponsor 2010. Nick and Gavin have always wanted to establish a national organisation and this relationship with The Woo provides our business with creative opportunties throughout 2010. When you ”Do The Woo” you learn how to market your business in a way that attracts, thrills and keeps customers.
Get you pulse racing….You can have a fabulous business, full of innovative ideas, strong financials, solid management, and quality systems, but unless you know how to tell people about it you are going to struggle to stay afloat.
And yet marketing is often considered to be a mystical, expensive and unachievable process by small business owners – despite their recognising its importance to their business.
We know that any information about how to market a business is eagerly consumed by small business owners: Over the past 14 years of presenting business to business events comprising around 1500 business development seminars, the most popular sessions are those that address marketing topics.
So we have decided to pack a day full of best practice marketing know-how, presented by small business marketing professionals, for small business owners in Melbourne, Sydney and beyond. Together with our sponsors The Loft Group and our Presenters, we will provide relevant and easily digestible information, demystifying the marketing process, helping our delegates set realistic objectives and ensuring that they protect their pressure resources.
Small business often struggles with marketing. One reason is that many people believe that advertising is marketing; a one dimensional tactic that can often fail to deliver due to inadequate reach, frequency and poorly executed messages. Another is that the stakes are higher when a small business has a limited marketing budget and cannot afford to test, trial or research the market or their campaigns. But in our opinion the number one reason for small business struggling with marketing is their failure to create a marketing strategy.
The Woo Small Business Marketing Day will kick off with an overview of marketing strategy. Throughout the morning each aspect of the strategy – from getting to know the customer, targeting the right market segment, creating and positioning your brand – through to an afternoon of how to implement marketing tactics: traditional media & advertising, social media, web, promotions and publicity. The day will include a case study presented by a small business owner outlining how they went about launching the business and how they choose and manage ongoing marketing activities.
The first The Woo Small Business Marketing Day is being presented on March 30 in Melbourne.
Online registration – Only $110 inc gst, including tea/coffee/lunch – is available at www.thewoo.com.au
Further enquiries to 1300 55 32 35 or to your team at The Loft Group.
The Loft Group | Business Mantra 2010
Tuesday, January 12th, 2010“What we think…We become.”
“All that we are is the result of what we have thought. The mind is everything. What we think, we become.” Buddha is describing our intentions or intent. We hold the power to make things happen through our intent.
The Loft Group business mantra 2010 communicates our commitment to exceeding expectations and reaching our potential. Our team has established a set of values and standards that are essential to maintaining growth and continued success.
The business landscape continues to evolve after the global financial crisis, as do the mediums in which businesses effectively communicate their messages. Our response to meeting these challenges is unique and combined with an attitude that reflects our new business mantra, we are positioned to achieve our newfound business goals and provide an improved level of service and support to our new and existing clientele.
The Loft Group have created a wave of momentum. A review process undertaken by all members of The Loft Group community involved an honest assessment of the company values and goals. Following on from the “Brave New World 2009” where the business focused on establishing the foundations for growth, The Loft Group is poised to build on top of these strong foundations.
All through mankind’s history, philosophers, statesmen, even scientists have told us that the most valuable instrument available is the power of the human mind. Its scope is literally limitless. We don’t need to look far to know this truth. We’re surrounded by greatness and excellence – the man who first landed on the moon, the billionaire’s empire built from scratch, world champion sports teams or individuals, inventors, those who achieved excellence in art – they’re all people like you and I. The simple difference is that they just stretched a little longer.
Loft Case Study – Classic Contractors
Tuesday, December 1st, 2009An organisation established in Perth in 1995 to provide building maintenance, painting and construction services to the private and public sectors throughout Western Australia. Classic Contractors has achieved an excellent reputation as a high quality provider to property owners and this reputation has been maintained throughout with a stable core of workforce that retains a clear understanding of the requirements of our clients.
Corporate Identity Development and Brand Style Guide
Provide conceptual design and development for the company corporate identity and brand management. In developing the corporate identity it was essential to focus attention towards the company growth and future objectives. The brand remains traditional with secondary branding providing creative elements that can be developed for each division of the business.
Website Development and Online Marketing Tools
Provide website services necessary to increase the public exposure of the company’s products and services. Develop a business development and marketing support tool for visitors and ensure current and topical information is delivered quickly. Our services include:
- Website Design and Development
- Copy and Content Creation
- Search Engine Optimsation
- Email Marketing Services
Public Relations, Editorial Services and Support Material
Provide support to the management team in meeting the public relations goals of the company and ensure on time delivery announcements. Print Management of company related material and support products. Our services include:
- Graphic Design: Creative Design & Artwork Preparation
- Copy and Editorial Media, Company Announcements & Award Nominations
- Copy Proofing: Proofing & Corrections
- Print Production: Produce Marketing and Support Material
- DVD Production: Produce video editing, scripting and complete production services
Performance and Outcome
The Loft Group was engaged to develop the company website, in order to develop the website to meet their requirements additional products and services were provided. From this initial introduction the business relationship has developed into a key role within the organisation. Providing additional support and direct contact with the company management team to ensure a marketing plan and PR strategies are implemented.
Our relationship with Classic Contractors has extended over two years, within this time the company has achieved recognition in WA Business News, BRW, The West Australian and Trade Publications. The company has received awards including the WA Business News 40under40, Master Painters Association, Dulux Accredited Painter of the Year WA, Small Business Award – Trade Services WA, Small Business Awards – National Trade Services Recognition.
Gavin Russell is the Account Manager for Classic Contractors. The Loft Group continues to provide support to the management team in achieving results in PR and Media exposure, production of print materials, website services and online marketing tools.
Good Luck, Nick!
Friday, November 13th, 2009Today sees Gav and Nick in Sydney, accompanied by Mark Stewart of Classic Contractors.
The lads are attending the Small Business Champion Awards at The Westin.
Best of luck to the Loft but even more so Nick who has the opportunity to walk away as the Young Entrepreneur of 2009 Australia-wide! Our fingers are crossed for you mate!
Loft Case Study – Supreme Court Western Australia
Wednesday, November 11th, 2009The Supreme Court WA is the State’s highest court, with responsibility for both criminal and civil matters.
Project Brief
Provide conceptual design and development for the Supreme Court Annual Review 2008. The document presentation had to meet the corporate identity and brand management requirements. It was essential to ensure the highest level a confidentiality regarding the content contained within the review and deliver both factual and statistical information relevant to the legal professional. The review is distributed to parliament, including other relevant government agencies, the academic world and other inspectorial or regulatory bodies in Australia and overseas.
It was a requirement for a PDF document to be available via the website, includes content page navigation.
Project Performance and Outcome
Our Creative Director managed this project to ensure the confidential and sensitive nature of this document was maintained throughout the methodologies of this project. The recommendations provided included onsite photography and revision of graphical tables/charts.
The Loft Group print management network provided a digital printing method to ensure budget requirements were achieved in-line with the project distribution quantities and budget. The diverse level of communication with all parties highlights our effectiveness to manage the channels of communication and confidentiality of such a high profile project scope. The Loft Group delivered on our promises throughout the projects.
The Supreme Court WA has since involved The Loft Group in additional projects and has confirmed our involvement in the Annual Review 2009.
Loft Case Study – Murdoch University Annual Report Online
Friday, November 6th, 2009Murdoch University is an astute Western Australian tertiary education and research institution with a five-star graduate satisfaction rating.
Project Brief
Provide conceptual design and development for the Murdoch University online annual report. Murdoch University has a commitment to conducting its education, research and corporate activities in a sustainable way. In keeping with this commitment, a priority for Murdoch was to adapt its reporting practices to produce limited hardcopies of their annual report, encouraging stakeholders, customers, partners, students, employees and donors to access the more eco-friendly version of the report online.
Project Performance and Outcome
In presenting our creative ideas, a conceptual mock-up and information architecture of the annual report website was developed. Through a strong understanding of Murdoch’s requirements, The Loft Group produced an aesthetically pleasing, user-friendly, organised and easy to navigate online annual report website. The benefits of The Loft Group’s online annual report solution included the saving of energy, trees and water, reducing waste and greenhouse gases.