THE LOFT GROUP Creating a Buzz BrandBuzz Dance Theatre launched their 2009 Being Here – Going There season earlier this year. The Loft Group was given the opportunity to work with the contemporary dance group in creating a brand that celebrates their history and provides a clear direction forward for the future.
“Buzz Dance Theatre is a small not-for profit arts organisation, operating out of Perth, that has been in existence for nearly quarter of a century. With our twenty-fifth anniversary imminent, we were extremely fortunate to have collided with Gavin Russell and Nick Williams and their Loft. I say collide, because the impact has resulted in an extra-ordinary (and all too rare) creative and productive fusion of ideas. Apart from a total rebranding and web presence upgrade, The Loft Group has taken responsibility for all of our company’s graphic profile as we work together to spearhead a national agenda. We like to think that they might have also been slightly distracted by our somewhat unusual and unique theatrical view of the world!” John Senczuk, General Manager Buzz Dance Theatre.
The Loft Group are currently creating graphic design concepts for the 2010 season…Springboard.
