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Archive for January, 2010

The Walls: Laura Williams Exhibition

Friday, January 29th, 2010

This exhibition is a series of works on paper exploring the dialogue between one side of a garden wall and the other. The ideas were initially inspired by a trip to Japan, where Laura found herself spending a lot of time wandering around gardens and being drawn particularly to the large stone walls bordering and separating the grounds. Built initially to keep something in or out; for privacy, security or containment, what interested me most was the way that over time, the walls had become overgrown with mosses and vines. The militaristic, security-oriented nature of the wall had been softened so the effect became more intriguing than deterring.

The presence of the wall in this environment creates instead the premise of a lush green garden, hidden away from everything and everyone: a beautiful concept. Although walls are generally built to be impenetrable to humans (without ladders, bulldozers etc.), there are always suggestions evident of what exists on the other side. Overhanging trees, cracks in the mortar or a vine creeping through provide enough clues for the imagination to take over. Even if what actually does exist on the other side is not particularly interesting, the inkling of what may exist there is.

Laura, also finds the historical and social connotations of walls interesting. Having long been used as barriers in the form of fortifications, borders and enclosures, the nature of these walls are harsh and solid. The concept of building these structures over vast distances in order to cease certain aspects of human behaviour seems quite incredible, especially considering that they were built by humans to keep other humans out or in. The suburban houses and gardens that are surrounded by endless hedges, fences, enormous walls, electronic gates and alarms are similarly intriguing to me. The reasoning of these preventative measures becomes blurred as to whether the focus is on keeping something out or locking something in. In all cases, the reason for the existence of a wall can have entirely opposite responses depending on one’s experience of it: threatening or secure, private or confining, alienating or intriguing.

Laura’s works are a series of drawings exploring these ideas and inspired by photographs that have have taken of garden walls both locally and overseas. The works are created on a paper surface that is layered with tissue paper, paint and a binding medium. Laura then works on top of this surface with pen, ink and paint.

Where: Freerange Gallery 339 Wellington Street, Perth

Opening: Tuesday 2nd February, 6pm

Exhibition Dates: Wednesday 3rd February – Sunday 14th February

Gallery Open: Wed/Thurs/Sat/San 12-5pm, Fri 2-7pm



Tags: Art Exhibition, Laura Williams, The Loft Group, The Walls
Posted in Exhibitions | No Comments »

The Loft Group | Business Mantra 2010

Tuesday, January 12th, 2010

“What we think…We become.”

“All that we are is the result of what we have thought. The mind is everything. What we think, we become.” Buddha is describing our intentions or intent. We hold the power to make things happen through our intent.

The Loft Group business mantra 2010 communicates our commitment to exceeding expectations and reaching our potential. Our team has established a set of values and standards that are essential to maintaining growth and continued success.

The business landscape continues to evolve after the global financial crisis, as do the mediums in which businesses effectively communicate their messages. Our response to meeting these challenges is unique and combined with an attitude that reflects our new business mantra, we are positioned to achieve our newfound business goals and provide an improved level of service and support to our new and existing clientele.

The Loft Group have created a wave of momentum. A review process undertaken by all members of The Loft Group community involved an honest assessment of the company values and goals. Following on from the “Brave New World 2009” where the business focused on establishing the foundations for growth, The Loft Group is poised to build on top of these strong foundations.

All through mankind’s history, philosophers, statesmen, even scientists have told us that the most valuable instrument available is the power of the human mind. Its scope is literally limitless. We don’t need to look far to know this truth. We’re surrounded by greatness and excellence – the man who first landed on the moon, the billionaire’s empire built from scratch, world champion sports teams or individuals, inventors, those who achieved excellence in art – they’re all people like you and I. The simple difference is that they just stretched a little longer.

mantra-blog

Tags: Building Client Relationships, Business Success, Capitalise, Corporate Identity, Creative Director, Cultivate, customer relationship management, customise, Graphic Design, Innovate, market position, Nick Williams, Quality Website and Print Design Perth, Scrutinse, Search Engine Optimisation, SEO, Software Development Perth, Stimulate, The Loft Group, Website Design, West Australian Young Entrepreneur 2009
Posted in Company Announcements | 2 Comments »

Welcome Craig Jenner, Account Executive

Monday, January 11th, 2010

The Loft Group team continues to expand with the recent appointment of Craig Jenner, Account Executive. This commitment reinforces our investment in the people necessary to build a community that supports the business objectives and most importantly adds value to our client relationships. Craig will be actively involved in securing new business opportunities with prospective client’s and building a strong network to ensure the commercial success of the company in a broad range of market segments.

Craig provides The Loft Group with enthusiasm, unbounded energy, lateral thinking and a refreshing ability to think outside the square. His holistic approach to problem solving and customer service delivers a client experience second to none. As an Account Executive, Craig’s accountability and project management skills exceed all expectations.

Craig has a unique ability to understand the client perspective, believing aspirations and goals can be aligned with business objectives, brand values, and corporate identity.

Do you trust this man? We do!

Do you trust this man? We do!

Tags: Building Client Relationships, Business Success, Capitalise, Corporate Identity, Cultivate, customer relationship management, customers, customise, face-to-face, Graphic Design, Innovate, market position, marketing, networking, new employee, Nick Williams, personnel, Quality Website and Print Design Perth, Search Engine Optimisation, SEO, Small Business, Software Development Perth, Stimulate, teamwork, The Brew, The Loft Group, web sites
Posted in People, Uncategorized | 2 Comments »

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