An organisation established in Perth in 1995 to provide building maintenance, painting and construction services to the private and public sectors throughout Western Australia. Classic Contractors has achieved an excellent reputation as a high quality provider to property owners and this reputation has been maintained throughout with a stable core of workforce that retains a clear understanding of the requirements of our clients.
Corporate Identity Development and Brand Style Guide
Provide conceptual design and development for the company corporate identity and brand management. In developing the corporate identity it was essential to focus attention towards the company growth and future objectives. The brand remains traditional with secondary branding providing creative elements that can be developed for each division of the business.
Website Development and Online Marketing Tools
Provide website services necessary to increase the public exposure of the company’s products and services. Develop a business development and marketing support tool for visitors and ensure current and topical information is delivered quickly. Our services include:
- Website Design and Development
- Copy and Content Creation
- Search Engine Optimsation
- Email Marketing Services
Public Relations, Editorial Services and Support Material
Provide support to the management team in meeting the public relations goals of the company and ensure on time delivery announcements. Print Management of company related material and support products. Our services include:
- Graphic Design: Creative Design & Artwork Preparation
- Copy and Editorial Media, Company Announcements & Award Nominations
- Copy Proofing: Proofing & Corrections
- Print Production: Produce Marketing and Support Material
- DVD Production: Produce video editing, scripting and complete production services
Performance and Outcome
The Loft Group was engaged to develop the company website, in order to develop the website to meet their requirements additional products and services were provided. From this initial introduction the business relationship has developed into a key role within the organisation. Providing additional support and direct contact with the company management team to ensure a marketing plan and PR strategies are implemented.
Our relationship with Classic Contractors has extended over two years, within this time the company has achieved recognition in WA Business News, BRW, The West Australian and Trade Publications. The company has received awards including the WA Business News 40under40, Master Painters Association, Dulux Accredited Painter of the Year WA, Small Business Award – Trade Services WA, Small Business Awards – National Trade Services Recognition.
Gavin Russell is the Account Manager for Classic Contractors. The Loft Group continues to provide support to the management team in achieving results in PR and Media exposure, production of print materials, website services and online marketing tools.
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