The Loft Group combines with The Woo as National Gold Sponsor 2010. Nick and Gavin have always wanted to establish a national organisation and this relationship with The Woo provides our business with creative opportunties throughout 2010. When you ”Do The Woo” you learn how to market your business in a way that attracts, thrills and keeps customers.
Get you pulse racing….You can have a fabulous business, full of innovative ideas, strong financials, solid management, and quality systems, but unless you know how to tell people about it you are going to struggle to stay afloat.
And yet marketing is often considered to be a mystical, expensive and unachievable process by small business owners – despite their recognising its importance to their business.
We know that any information about how to market a business is eagerly consumed by small business owners: Over the past 14 years of presenting business to business events comprising around 1500 business development seminars, the most popular sessions are those that address marketing topics.
So we have decided to pack a day full of best practice marketing know-how, presented by small business marketing professionals, for small business owners in Melbourne, Sydney and beyond. Together with our sponsors The Loft Group and our Presenters, we will provide relevant and easily digestible information, demystifying the marketing process, helping our delegates set realistic objectives and ensuring that they protect their pressure resources.
Small business often struggles with marketing. One reason is that many people believe that advertising is marketing; a one dimensional tactic that can often fail to deliver due to inadequate reach, frequency and poorly executed messages. Another is that the stakes are higher when a small business has a limited marketing budget and cannot afford to test, trial or research the market or their campaigns. But in our opinion the number one reason for small business struggling with marketing is their failure to create a marketing strategy.
The Woo Small Business Marketing Day will kick off with an overview of marketing strategy. Throughout the morning each aspect of the strategy – from getting to know the customer, targeting the right market segment, creating and positioning your brand – through to an afternoon of how to implement marketing tactics: traditional media & advertising, social media, web, promotions and publicity. The day will include a case study presented by a small business owner outlining how they went about launching the business and how they choose and manage ongoing marketing activities.
The first The Woo Small Business Marketing Day is being presented on March 30 in Melbourne.
Online registration – Only $110 inc gst, including tea/coffee/lunch – is available at www.thewoo.com.au
Further enquiries to 1300 55 32 35 or to your team at The Loft Group.
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