Thanks to Clare Rowlands, Senior Graphic Designer for writing this article.
These days if someone wants to find out about a business, they hop straight online to check out the website. And if that website is slow to load, difficult to navigate, unattractive or out of date, they’ll quickly move on to bigger and better things. That business has just lost a customer to someone who took the time to design an accessible, exciting and engaging brand.
Websites aren’t just functional! They need to inform, excite and engage, which will then trigger a response.
Here are a couple of reasons to sit down right now and think about what your website or brand is saying about you…
Your brand is at their fingertips.
Almost everyone now has a mobile with internet access, or a computer at home and at work. They can browse the web on the bus or on the way to work, at a restaurant looking for a new bar in the area, at home looking for reviews on that new fridge they’ve been looking to buy. Your product or service is now accessible to everyone, anywhere, and at any time. So take this opportunity to make your business stand out from the competition with a brand that screams BUY ME, LOVE ME and REMEMBER ME!
Your Brand starts with good design and results in awareness and loyalty.
We all have emotional reactions to brands – we want to believe in the product, trust it, and be rewarded. A successful brand relies on an understanding of your market, combined with good, solid design to convey the personality of your business to it’s potential customers. Your brand needs to be relevant to your product, unique, believable and memorable. It doesn’t matter that you may be a newer business competing with the big boys. They’ve built up their brand loyalty and awareness over years (and spent a lot of money doing so), but if you have a well designed brand and active online presence, you’re already a step ahead.
Importantly, the more time someone spends on your website, the more they are immersed in your brand and therefore your product or service.
Tags: Band Management, Building Client Relationships, Business Success, Clare Rowlands, communication, Conceptual Design, creative design, Creative Director, Graphic Design, Graphic Design, logo design, market position, marketing, Quality Website and Print Design Perth, Senior Graphic Designer, Website Design, Website Developer
Congratulations on an inspirational article written about the importance of websites and brands. I was searching the net and discovered the beautiful website for The Loft, and slowly attracted your lovely comments.
Wishing you an abundant journey in 2010.