The Brew has been a fantastic experience. It is encouraging that there are so many entrepreneurs thriving in Perth amid economic uncertainty. This experience is proving to pay dividends, meeting many enthusiastic business owners and company employees. The Loft have established some valuable B2B links which will be mutually beneficial moving forward.
I had an interesting conversation with a NetRegistry Marketing team member. Originally coming from a boutique agency background as a web designer (helping to promote other businesses), she has used her industry skills to step into an event management role. I find it fascinating that her skillset established through web design has been compatible with her new career path.
Back on topic, the “Branding… There is more to it than meets they Eye” presentation was successful. Graeme’s intervention proved to be a big help in providing a client’s view in the branding process. Nick confidently presented his involvement in creating the OptimumHMS brand, explaining the step by step process in a revealing ‘behind the scenes’ case study. The imagery used in the presentation was very powerful in representing the problem -> solution based exposé. We received some promising feedback after the presentation, with an influx of traffic at the booth. We are looking forward to participating again, whether it be at The Brew or at other conventions / exhibitions.
Over and out.
Andy
Technical Team Leader
Tags: Australian Small Business Awards 2009, Building Client Relationships, Business Success, Capitalise, Corporate Identity, Creative Director, Cultivate, customer relationship management, customise, Graphic Design, Information Technology Award Winner WA 2009, Innovate, live events web 2 connecting business communication, Nick Williams, Quality Website and Print Design Perth, Search Engine Optimisation, small buisness recession, Small Business, Software Developer Perth, Software Development Perth, Stimulate, The Brew, The Loft Group, web sites, Website Developer, West Australian Young Entrepreneur 2009