Case Study - Power Resources Limited
July 10, 2009
A public listed company on the ASX with the head office based in Western Australia. The company is involved with uranium exploration on global markets.
Project Brief
Provide conceptual design and development for the company corporate identity. The mining and exploration public company sector in Australia is extremely strong and with a prospectus due for overseas exploration leases it was necessary to develop a simple design that focused on symmetry and strength of company values. A priority for the company was project timing and the ability to implement the logo branding into many media applications for presentations, internet services and correspondence with overseas investors.
Project Performance and Outcome
The preliminary briefing meeting provided an opportunity for us to fast track the project with the company board. In presenting our creative ideas, a conceptual mockup of the brand and additional corporate services was developed and through this pro-active approach the client engaged our services with the project lead time reduced to less than two weeks. The Loft Group achieved this target and has since provided print management services and website development.
